“In the pre-war days around the Stork, Winchell was the most exciting man in the world to us,” a middle-aged matron who had grown up in Billingsley’s posh playpen commented. “When I first began dating the man I later married, Winchell said we were ‘closerthanthis.’ When we married, he called it ‘a slight case of merger’ and when I became pregnant, he said we were ‘infanticipating.’ When the baby arrived, he noted that we had joined ‘the mom-and-population.’
“When the marriage soured, W. W. told the world we had ‘the Mr. and miseries’ which quickly developed into ‘the apartache’ which led out ‘sharing separate teepees.’ It was only a matter of time until we ‘Renovated’ and disappeared from the columns as if we never existed.
“Strange as it seems, we got a great sense of importance out of being recorded by Winchell in this fashion.”
— From The Gossip Wars, a 1981 book written by Milt Machlin, citing an anonymous socialite about the experience of seeing her name in a column by Walter Winchell, considered as the inventor of the gossip column. [See: Walter Winchell, The Stork Club, The Gossip Wars]