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Twitter, an electric company’s “noble cause”


Twitter makes many things possible.

It provides tips to clean your coffeemaker [See: Three things I learned from Twitter] or a link to a catalog featuring a series of Mercedes Benz cars — and their specs — produced for the American market in the 1960s (which I got from the person managing Donald Draper’s Twitter account.)

This latest blog piece — which includes what may well be my third  attempt at podcasting — was similarly brought about by Twitter.

In a tweet posted at around four in the afternoon of October 19, my Twitter friend @nicknich3 said:

No, it's not the lanzones we're talking about here. It's the tweet before that, my friend.

His tweet’s shortened link, in turn, brought this:

This reminded me of portions of the interview I held last June with some executives of Meralco, the Philippines’ largest electric company, regarding the firm’s Twitter strategy. [See: How Meralco got its Twitter name back]

During the interview, Kirk Campos, the company’s corporate communications staff, said that he once attended an internet convention in Manila which dealt with social media, including Facebook and Twitter.

According to Campos, a speaker in the event said that Meralco’s foray into Twitter was “a noble cause” since it was going to open the floodgates of complaints from its customers. However, the speaker said that without knowing that Campos, and his supervisor, Joe R. Zaldarriaga, the company’s media relations manager, was in attendance.

For more, you can listen to a three-minute portion of the interview, which lasted more than one and a half hours.

Twitter, Meralco\’s noble cause


From the Give Credit Where Its Due Dept.
As indicated in, the website where the podcast was uploaded, the interview was held last June 22, 2010 at the Meralco headquarters on Ortigas Avenue, Pasig City, Philippines. [See:] Among those in attendance included Campos, Zaldarriaga, and Ernesto A. Fraginal, senior manager of the company’s call center operations. No credit goes to yours truly for failing to embed podcast. What the $%#@*&^+~!

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  1. Grammar check.

    “…knowing that Campos, and his supervisor, Joe R. Zaldarriaga, the company’s media relations manager, was in attendance.”

    were in attendance. Duh.

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