in Marginalia

Brackenbury on promoting growth

Car purchase does not include female model. From

“The best advice, though, may come from Nigel Brackenbury, the head of Ford’s operation in Moscow, a particularly hard market to crack: Plan ahead and then improvise. “When will the crisis end?” he asked in 1999, speaking of the unpredictability of doing business in a country that is still lurching clumsily from a centrally planned economy to an open market. “It won’t,” was his terse reply to his own question. “It’s the challenge for all of us in Russia to put together strategies to promote growth in the conditions we have.”

— From the New York Times Management Reader introduction of Chapter 4 entitled “Redrawing the Borders: Managing Globally”

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